I’m Joel, a designer with a background in code and over a decade of experience creating digital products and experiences.

I work across interaction design, prototyping and design systems, turning complex problems into clear, intuitive experiences. I think in systems and plan a few steps ahead, considering how decisions shape the wider product, the teams building it and how it can evolve.

My technical perspective helps me collaborate across product, engineering and business teams to make ideas useful, scalable and buildable. I believe good design should feel simple, serve a clear purpose and create value for both people and the business.

Outside work, I spend my time on street photography, pottery and calligraphy.

Thanks for dropping in. Feel free to get in touch.

Contact

Email
Linkedin

Recognitions

D&AD: Wood Pencil
FWA: Site of the Day
Singapore Creative Circle Awards 
Pixel Awards
IAB MIXX Awards
W3 Awards 
Communication Arts 
Design TAXI 
Japan Web Designing Magazine
Awwwards Honorable Mention

Skills

Design System
Interface Design
User Experience
Mirco-Interactions
Prototyping
Design & Art Direction
Stakeholder management & Influencing
Facilitation