I’m Joel, a designer with a background in code and over a decade of experience shaping digital products.

I help teams turn complex problems into clear product direction and intuitive experiences. My work spans interaction design, prototyping and design systems, connecting design decisions with the technical and business context behind them.

I think in systems, stay close to the details and consider how the product and the teams building it can evolve.

Outside work, I spend my time on street photography, pottery and calligraphy.

Thanks for dropping in. Feel free to get in touch.

Contact

Email
Linkedin

Recognitions

D&AD: Wood Pencil
FWA: Site of the Day
Singapore Creative Circle Awards 
Pixel Awards
IAB MIXX Awards
W3 Awards 
Communication Arts 
Design TAXI 
Japan Web Designing Magazine
Awwwards Honorable Mention

Skills

Design System
Interface Design
User Experience
Mirco-Interactions
Prototyping
Design & Art Direction
Stakeholder management & Influencing
Facilitation