Maxstream

Indonesians' lifestyles are changing. Instead of spending time watching TV, they are engaged with their mobile phones. Telkomsel realises this opportunity and wants to jump on the bandwagon. Our task is to define the experience and design of the app, partnering with content providers HOOQ, VIU, and Catchplay to create a one-stop marketplace where the user can enjoy their favourite shows.

Design Approach

“Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.”
—Antoine de Saint-Exupéry

Recognising our audience are tech-savvy, intelligent and busy adults, we approached the design in a reduction to let the experience be invisible, straightforward and simple to use. Our users can reach their videos through surfaced content, search, channel tabs or even show genres. The visual design is kept minimal and sleek to allow the material to stand out.. 

Client: Publicis.Sapient
Role: Visual Lead
Timeline: 2018

For a delightful experience, the background colour of the synopsis page adapts to the averaged tone of the movie poster.

The revenue generation comes from the subscription where the user could purchase or check their usage and top-up their data with a click of a button.