Volvo Asia 360 °

To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.

Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress.

Volvo Asia 360 °

To bring the new Volvo FH into Asia, we didn’t want to just introduce a new truck. We wanted to demonstrate Volvo Trucks’ role in society.

Introducing Asia 360 ° – Perspectives of Progress, a journey across Asia that engages users with the brand’s promise: Driving Progress.

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The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.

Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.

The audience will journey through an immersive experience where they can explore 360 ° panoramic view of the never-seen-before Asia and witness inspiring stories of individuals as an added depth to Asia’s progress story.

Within 11 weeks, the campaign garners S$580k PR value, 880k video views, 253K page views and a happy client.

Recognitions

Awwwards Honorable mentions

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