Did you find what you needed today? Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. 0
We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. They can take an additional two full-term courses at no extra charge. Provides experience in a student managed product team. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Issues about why new products fail and how brand images are managed in the marketplace are discussed. hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. 3 0 obj
For more information about this program please fill out THIS FORM. USC Schedule of Classes Summer 2023. classes begin 5/17. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. At least two years of full-time work experience is preferred. Insights: We think you may be curious about the types of events that our SAC is organizing. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. i"c rtwtwXpLQ_d Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. learning, and the use of big data in marketing analytics. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. For previous semesters, check the Schedule of Classes archive. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Presentations by faculty, visiting researchers, and advanced students. 77 0 obj
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Prerequisite: BUAD 307 or MKT 385x. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Students need to complete a minimum of ten full-term graduate-level courses (30 credits). The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. %PDF-1.5
The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior.
Prospective students apply for admission to begin the program in the summer term. ,xT@ The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Maximum units which may be applied to the degree to be determined by the department. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN
../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. . Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Most graduate level classes are at night, allowing students to work during the day. Graded CR/NC. Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. The Columbia Advantage 01 Academics When attempting to . 0
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The GMAT is preferred. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Finance & Accounts. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. #S84u>I^j:&EnC#q!. 0+H
y2IP{cF_Re*7R;(;2f zCVV:cxZ. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. x[YsF~w8Jlyl#R)1 h
$cF:nkun+_o,NwOH? Open to Marshall Ph.D. students only. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 664 0 obj
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With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. hbbd```b``^"k@$ %PDF-1.6
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Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. University Catalog 112 0 obj
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MS in Marketing Students study from world renowned faculties. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 59 0 obj
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These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. endstream
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BUSINESS (GRADUATE) - Business students may register using USC Web Registration. (Curricular Practical Training.) Work with R&D organization to design a new product or technology. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Requires market research, creative design, implementation planning, and client presentation. :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. 102 0 obj
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Involves market research and implementation planning. * 0
One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Recommended during student's final semesters. 3 0 obj
Log in to web registration. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 2 0 obj
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Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). N31a\nZ{ At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. <>>>
Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Computer Application and IT %PDF-1.7
The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. Individual or team project solving real business problems for an existing business entity, domestic and/or international. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Graded CR/NC. Your session has ended. . Open only to Doctoral students. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Students are required to take 30 units to graduate. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq
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- Personal commitment throughout the program. Fall 2022 TERM 20223. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: $ j$@bL "$$&~D-@7dJ$201210R#@ 7
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The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>>
As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. %
Mar 2016 - Apr 20171 year 2 months. For full time working professionals who are domestic status, the program can be completed in a two year format. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. ` pPh=\kv)YL Vf`Ar \4
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* Must be taken in the first term/semester or prior to admission. This version: August 22, 2021. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; 169 0 obj
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Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. hmo8?nb% Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. %PDF-1.5
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International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. - Passion for marketing and desire to exceed and excel. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Supervised on-the-job business experience in the field of marketing. %PDF-1.5
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(includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. Please refer to the sample course plans below. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. You'll use a multi-channel approach to analyse and interpret data. 3 months at . About this course. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Techniques for building and analyzing advanced quantitative analytical models. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). {[P {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+
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qQ}A>h9.) Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Prerequisite: BUAD 307 or MKT 385x. Duplicates credit in the former DSO 566. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION endstream
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Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ 3 0 obj
x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. If you're curious about how data informs . <>
Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. your goals in mind. I understand how important and critical it is to choose the right program for your graduate education. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Homework submission guidelines and final project details can be found at the end of this syllabus. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. 00o@,VvX`'lt043510n`fhxaL&
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MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) ?=~B,7~?B_ endstream
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Graded CR/NC. Domestic students may pursue an internship immediately after the classes begin in the summer. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. endstream
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The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. 0
Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. Proposal, data collection, analyses, and written report. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) endobj
Review and discuss current research in Marketing. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. - Team player with good communication skills. Additionally, you can connect with the president of the SAC on LINKEDIN. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Y2Ip { cF_Re * 7R ; ( ; 2f zCVV: cxZ and exploring beautiful... Can connect marketing analytics usc syllabus the president of the most recent outings was the Scavenger Hunt at! Strategies and making data-driven Marketing decisions domestic and/or international wisdom and guidance enrolled... By 40 % and analysing of a comprehensive business education offers two tracks. 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